I was fortunate enough to be asked to help create an exciting new promo video for Western Digitals P10 Gaming Drive. With an emphasis on resilience and durability, they needed imagery and a video that would be eye catching, versatile in application and work across multiple mediums.
Working closely with their inhouse team we created a dark and moody film. Relying on rugged surfaces and and stark concrete building blocks, creating standout imagery that could be catch eyes on socials, web stores, and OOH.
Credits:
Animation Director and Animator - Alex Parsons
Client - Wolfe Howe
Client - Simon Armstrong
Client - Western Digital
